Strategic support for purpose-led people and organisations
Whether you're starting a new CIC, planning for long-term impact, or trying to secure funding to grow — Advisory for Good is here to help.
We work with charities, CICs, and social entrepreneurs to turn vision into action. Our advisory services are inclusive, practical, and grounded in real-world experience of running social impact projects.
Strategy that makes sense.
Advice you can actually use.
Support that helps you grow — sustainably.
What we offer:
Fundraising Strategy & Bid Writing:
We work with you to develop a focused, realistic fundraising plan — and we don’t just talk about it, we help write the bids too.
Clear strategies tailored to your mission
Support with trust, foundation, and local authority bids
Help building a case for support
Theory of Change Development:
Make your impact easy to understand and easy to fund.
Create or refresh your Theory of Change
Align with funder expectations
Use it to inform your storytelling, impact reports, and applications
CIC/Charity Registration Support:
Starting out? We’ll walk you through the process.
Advice on choosing the right structure
Guidance on what regulators and funders expect
Full support with completing your CIC or charity application
Strategic Planning:
Sometimes you need to step back to move forward.
Growth planning
Income diversification
Governance or board development
Business model reviews for social enterprises
Legal Structure Reviews:
Already running but wondering if you’ve got the right setup?
Compare CIC, CIO, Ltd, and charitable models
Plan for transitions (e.g. Ltd to CIC)
Identify risks and opportunities
Social Impact Reporting Guidance:
Show your impact in a way that funders and stakeholders understand.
Build practical reporting systems
Align with your Theory of Change
Embed social impact into your everyday activity
Who is this for?
New founders of social enterprises and charities
Existing CICs and charities planning for growth or sustainability
Groups needing support with governance, bids, or structure
Anyone tired of generic consultancy and looking for tailored support
Why work with us?
We’re experts in community-led and social enterprise models
We understand barriers and design support to include everyone
We don’t overcomplicate – we empower
We’ve helped dozens of purpose-led orgs unlock funding and clarity